This is the pilot project for Sony Center chain of show-rooms in Romania.
The characteristic verb is display, as a functional purose.
The space transforms itself becoming an instrument, a mechanism of exposure.
The products are placed in frames, like painings that come forward and compose the show.
This “bring forward” movement is enhanced by the tridimensional frames.
The space show itself in every aspect but color.
This atribute belongs to the exposed objects, enveloped in light as the true leading actors of the show.
The show-room is located in Unirea Shopping Center Bucharest.